American Advertising Federation Pittsburgh

Stand Up & Stand Out in the 2020 Political Landscape

  • 10 Sep 2020
  • 12:00 PM - 1:00 PM
  • Zoom Webinar
  • 43


  • Must provide valid, current student ID. Students must pre-register to attend for free.

Registration is closed

2020 has shaped up to be an unusual election year, to say the least. At the onset, political ad spending was projected to be at an all time high between presidential, house, senate, gubernatorial races, but unprecedented circumstances made even the savviest of candidates and marketers revisit their marketing and media plans time and time again.

Hear from our expert team of panelists to learn

  • How projections stacked up to reality

  • Lessons learned from the first half of 2020

  • Key predictions moving into the fall election cycle

  • The new rules of audience engagement during an election year

The noise can be deafening, which is why it’s important for both political and non-political advertisers to understand the implications of the 2020 election and learn how to drive impact for their brand on their terms.

Our Panel: 

Justin Lokay

Effectv (A Comcast Company)


Roger Rafson

Gen Media Partners


Mark Harris 


Our Moderator:

George Potts

Fifth Influence



This Zoom Webinar is proudly presented by


All previous registrations will be honored. 

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